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Local SEO Case Studies: Real Projects, Real Ranking Data
These are sites I built and ranked myself. Not client work I’m claiming credit for, but direct proof of the exact process described throughout this site, backed by real Google Business Profile and Search Console data.
At a glance
Three Projects, Three Different Search Challenges
A healthcare service, a home service, and a content site. Each one needed a different mix of local SEO levers.
| Home Dialysis Service | Window & Sign Cleaning | SAT Score Calculator | |
|---|---|---|---|
| Type | Local healthcare service (YMYL) | Local home service | Content and tool site |
| Market | Karachi, Rawalpindi, and Lahore, Pakistan | San Clemente, California, USA | United States, nationwide |
| Main levers | E-E-A-T content, Google Business Profile, technical SEO | Service pages, local content, citations (no Google Business Profile) | Intent-matched content, on-page structure |
| Measured over | 3 months (Jul to Oct 2026) | 3 months (Jul to Oct 2026) | 3 months (Jul to Oct 2026) |
| Headline result | #1 organic in Karachi and Rawalpindi; 376 clicks, 10K impressions | 2,030 impressions, 44 clicks | 53K impressions, 217 clicks |
Healthcare (YMYL) · Local service
Home Dialysis Service
The challenge
Healthcare content faces a higher trust bar from Google than most niches. The site had to earn rankings in a your-money-or-your-life category across several cities.
What I did
- E-E-A-T focused content decisions
- Google Business Profile optimization
- Technical SEO fixes
- City-targeted pages for Karachi, Rawalpindi, and Lahore
The results
Home services · San Clemente, CA
Window & Sign Cleaning
The challenge
A brand-new window and sign cleaning site launched from zero, with no rankings, no Google Business Profile history, and no citations, in the crowded San Clemente home services market.
What I did
- Built a 50+ page service-area website designed to rank without a Google Business Profile
- Built local citations for NAP consistency
- Optimized service pages for window and sign cleaning searches
- Targeted local keywords for San Clemente and nearby areas
The results
Content and tools · United States
SAT Score Calculator
The challenge
A content and tool site with no local component. Success depended entirely on content relevance and search intent matching, with no Google Business Profile or citations to lean on.
What I did
- Built content around the SAT questions students actually search
- Optimized structure and internal links so the calculator matches intent
- Targeted long-tail, question-based keywords
The results
The evidence
Screenshots Straight From Google
Unedited screenshots from Google Search, Google Maps, Search Console, and Google Business Profile insights.
Home Dialysis Service — Proof It Works
Real Search Console and Google Business Profile data from the home dialysis service site I built and ranked myself — a YMYL healthcare niche.
More Verified Results
More proof across projects — local pack visibility, a window & sign cleaning site, and content-driven growth.
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Let’s Improve Your Local Search Visibility
I help local and service-based businesses improve their Google Business Profile, local rankings, website visibility, and presence in Google Search and Maps through practical, data-driven local SEO.
Local SEO built to get your business found.
Email: tanveer@tanveerseo.com
WhatsApp / Call: 0307 4134814
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