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On-page and technical SEO

On-Page & Technical Local SEO Services

A beautiful website can still be invisible to Google if the technical foundation is wrong: missing schema markup, slow load times, or content that doesn’t match local search intent. I fix the side of local SEO most agencies skip.

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What’s included

Two sides, one goal

What’s the Difference Between On-Page and Technical SEO?

On-page SEO covers your content. Technical SEO covers your site’s infrastructure. Both are needed, and neither works well alone.

On-page SEO

What visitors and Google read

  • Title tags and meta descriptions
  • Headings and keyword placement
  • Location page content
  • Content that matches search intent
  • Internal links between pages

Technical SEO

How your site works under the hood

  • Site speed and Core Web Vitals
  • LocalBusiness schema markup
  • Crawlability and indexing
  • Mobile usability
  • Site structure and sitemaps

What’s included

What’s Included in On-Page & Technical SEO

LocalBusiness schemaStructured data that tells Google exactly who and where you are.
Speed and Core Web VitalsFaster pages for visitors and better signals for Google.
Location page optimizationContent built around the services and towns you cover.
Internal linking structureA clear path between your pages for users and crawlers.
Mobile usability auditA smooth experience on the phones most customers use.
Indexing checksMaking sure Google can find and index your key pages.

Page anatomy

Anatomy of a High-Ranking Local Service Page

Every important page on your site should have these eight elements working together.

  1. 1Title tagService plus city, written to earn the click.
  2. 2H1 headingOne clear heading matching the main search.
  3. 3Intent-matched introAnswers what the searcher needs in the first lines.
  4. 4Services and areasEvery service and town you cover, linked internally.
  5. 5Trust signalsReviews, licenses, and real photos near the top.
  6. 6FAQsAnswers to real customer questions.
  7. 7Clear call to actionA tap-to-call button and consistent NAP.
  8. 8Schema markupLocalBusiness data Google reads behind the scenes.

Example page for illustration.

Schema markup

Speak Google’s Language With Schema

Schema markup is code that tells search engines your business type, address, phone, hours, and service area in a format they read directly. Visitors never see it, but Google does.

I add and test LocalBusiness schema that matches your Google Business Profile exactly, reinforcing the same details everywhere.

<!-- Example LocalBusiness schema -->
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Your Business",
  "telephone": "+1-512-555-0142",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "120 Main Street",
    "addressLocality": "Austin",
    "addressRegion": "TX"
  },
  "areaServed": "Austin, TX",
  "openingHours": "Mo-Su 00:00-23:59"
}

The process

How I Fix Your Site’s Foundation

  1. Crawl and auditFind technical errors, slow pages, and content gaps.
  2. Fix the foundationSpeed, indexing, mobile, and structure issues first.
  3. Optimize pages and schemaTitles, content, location pages, and markup.
  4. Monitor in Search ConsoleTrack indexing, clicks, and rankings over time.

FAQ

On-Page and Technical SEO FAQs

What’s the difference between on-page and technical SEO?

On-page SEO covers content: titles, headers, and keyword placement. Technical SEO covers the site’s infrastructure: speed, schema, and crawlability. Both are needed; neither works well alone.

Do I need a new website?

Usually not. Most local business sites can be fixed and improved without a full rebuild.

Which website platforms do you work with?

I work with WordPress and Shopify, and I will confirm what is possible on any other platform during your free audit.

Will these changes affect my website design?

Technical fixes happen behind the scenes. Content changes are made to fit your existing design, and you see them before they go live.

Free local SEO audit

Is Your Website Holding Your Rankings Back?

Get a free technical SEO audit and see what Google sees when it crawls your site.

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Local SEO built to get your business found.

Email: tanveer@tanveerseo.com

WhatsApp / Call: 0307 4134814

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